KUMAR ANSHUMAN

Camry, born in India - By Kumar Anshuman Mon Oct 15 07:58:27 GMT 2012 It was first introduced in 2002 in India and till date it was available as a completely built-up unit (CBU) from Japan. But now, Camry is available with all assembling done here in India. Toyota announced the launch of a new Camry—its seventh generation—today in Delhi. Camry will be assembled at a separate assembly line within Toyota Kirloskar Motor’s (TKM) second plant located in Bidadi, near Bangalore, in Karnataka. The all new Camry has been styled befitting a prestige sedan. The company claims the car offers best-in-class cabin space, derived from the impressively designed wide body. The super silent passenger cabin provides a luxurious and quiet ride. This further reinforces the growing importance of TKM in Toyota’s global operations. The new Camry is currently being manufactured in 10 plants across the globe and TKM will be the 11th one. “The local production of New Camry of global standards will mark an important milestone in the history of TKM,” says Hiroshi Nakagawa, Managing Director, Toyota India. The new Camry comes with an Emotional and Rational Appeal (ERA), thereby making it the New ERA Sedan. It offers excellent space, high power, torque, fuel economy at par with the segment in the industry, excellent driving stability and drive comfort. Camry has been a champion when it comes to design and the new model is quite closed to expectations.  The car has wide, luxurious and firmly planted front design. The roof design has also been advanced leading to more head room. The hood has also been elevated to give it a stately look. The car has got smart entry system with concealed sensors which sense human presence. The interiors have been carefully crafted to provide a heightened sense of luxury and space that creates an emotional appeal. It has got 8-way power adjust driver and passenger seats with easy access buttons. Curved roof lining liberates generous headroom. New seat design and larger sliding range creates more legroom at rear.  The new vehicle is powered with a powerful new gasoline engine, 2.5 liter Dual VVT-i, that generates maximum power of 181PS@6000rpm and highest torque of 231NM@4100rpm. It comes with a 6-speed automatic transmission with a sequential shift. The new model is priced at  23,80,000 (ex showroom Delhi) and  is available in four vibrant colours—white pearl crystal shine, silver metallic, attitude black and beige metallic.